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By Tim Wright

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By delivering a consistent brand image around the world, we can increase our global scale and establish more leadership positions,” said Tex Gunning, AkzoNobel executive committee member responsible for decorative paints. “We are creating an iconic, truly global brand with the right degree of commonality in its expression,” said Sucheta Govil, the company’s global head of marketing for decorative paints. “Yet we are deploying the strategy in the marketplace with the relevant local touch. ” The new brand identity is based around a “Flourish” logo, which embodies the decorative paints’ global Let’s Colour campaign.

New Technology Innovation Paint makers must stay on the cutting edge of new technology innovation to satisfy both consumer and regulatory demands. , has introduced Enviro Coat Reflective 1545, one of the industry’s first commercially produced architectural coatings designed to reflect the sun’s radiant heat, according to the company. This eco-functional, exterior 100 percent acrylic eggshell paint lowers external wall temperature, allowing homeowners and building operators to minimize air conditioning usage and save money on utility bills.

Com January 2012 Pigments Market Update “The Euro and Rupee will be relatively weaker versus the dollar and the Chinese yuan will continue to strengthen versus the dollar in 2012,” said Shah. “This will directly impact raw materials depending on their origin. Many raw material prices will fall as demand in Europe continues to soften. ” “Since Sincol USA is part of a major pigment producer in China, we are very aware of the challenges facing the pigment and chemical industry inside China,” said Gray.

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