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By Ernest Cashmore

During this attention-grabbing and topical novices consultant, together with literature stories and an summary of key modern themes, Ellis Cashmore explores the interesting factor of superstar tradition: its origins, its which means and its international influence.

content material: ebook hide; HALF-TITLE; name; COPYRIGHT; CONTENTS; 1 CULTIVATING/TASTES; 2 MAKING/NEW principles; three GIVING/IT ALL; four FABRICATING/FAME; five WORSHIPPING/FROM AFAR; 6 CONSUMING/BEAUTY; 7 COMMODIFYING/RACE; eight THRIVING/ON SCANDAL; nine BUYING/SALES; 10 TELEVISING/REALITY; eleven BLURRING/THE LINE; 12 CREATING/LEGENDS; thirteen ANSWERING/THE substantial query; TIMELINE; BIBLIOGRAPHY; motion pictures; INDEX;
summary: during this attention-grabbing and topical newbies advisor, together with literature experiences and an overview of key modern subject matters, Ellis Cashmore explores the fascinating factor of megastar tradition: its origins, its which means and its worldwide impact

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From 1977–1997, the amount of ‘soft news’ (celebrity, scandal, gossip, and other human interest stories) in the American news media increased from 15 percent to 43 percent,” according to Kathy Koch (1998: 5). The fortunes of the National Enquirer fluctuated as the traditional newspapers softened and tabloid rivals adapted more flexibly. ” By the time of the Star’s new beginning, our preoccupation with celebrities – in the sense we use the term today – was in full evidence. In particular, interest in the foibles and fallibilities of celebrities seemed to issue a personal demand to magazines such as the National Enquirer: “Show us how cosmetic surgery can go grotesquely wrong.

Why? The spread of the market economy and the rise of democratic, individualistic values. That’s the view of Charles Ponce de Leon. These have “steadily eroded all sources of authority,” argues Ponce de Leon in his Self-Exposure: Humaninterest journalism and the emergence of celebrity in America, 1890–1940 (2002: 4). Our faith was being shaken by the start of 52 GIVING/IT ALL the twentieth century; by the start of World War II, we thought about public figures in a less reverential way, questioning their wisdom and credentials for making pronouncements.

J. Simpson trial in 1994 was the most important signpost event (as we will see in Chapter 8). Attention switched from the ordinary to the celebrated sectors of society and the emphasis changed from the extraordinary to the ordinary. The success of magazines such as People and, in Britain, Heat and Hello! indicated that people preferred to read about everyday events in the lives of fantastic people rather than fantastic events in the lives of everyday people. There’s also evidence that this preference was reflected in traditional news media.

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