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By Ellis Cashmore

During this interesting and topical newcomers consultant, Ellis Cashmore explores the exciting factor of megastar tradition: its origins, its which means and its worldwide effect. masking such diverse views as reputation habit, the ‘celebrification’ of politics and superstar fatigue, Cashmore analyzes the connection famous person has with commodification and the patron society, and investigates the recent media and the search for self-perfection. Cashmore takes readers on a quest that visits the Hollywood movie of the early 20th century, the movie set of Cleopatra within the Nineteen Seventies, the dressing room of Madonna within the Nineteen Eighties, the burial of Diana within the Nineteen Nineties, and the massive Brother condominium of the early 2000s. writer of Beckham and Tyson, Cashmore collects learn, thought, and case experiences en course as he explores the fascinating factor of superstar tradition: its origins, its which means, and its international effect. together with reports of present literature, and an summary of key modern themes, this soaking up publication skilfully explains why we have now develop into so captivated by means of the lives and loves of the fame and, in so doing, provides the clearest, so much complete, wide-ranging, and obtainable account of big name tradition up to now.

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Extra resources for Celebrity and Culture

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The shrieking headlines that told of sightings of Elvis in the most unlikely places years after his death were what made National Enquirer internationally famous. It didn’t just capture the spirit of the 1970s and 1980s: it caged it and taught it to do tricks. But as those times changed, the National Enquirer wasn’t so quick to adjust as some of its rivals, and the sightings, the accounts of alien abductions, and the gory reports seemed dated alongside the celebrity muckraking of its rivals like the Globe and the Star, both cheap newsprint tabloids that sold off the stands near the supermarket checkouts.

The relationships were and still are strictly one-way. It’s called parasocial because para means beyond, as in paranormal. The attachment might only have been as strong as a beam of light from a cathode ray tube. Yet it was experienced as real and meaningful. Consumers actually felt they knew people they had never met, probably never seen in the flesh, and who knew nothing of their existence. So there is no actual interaction (inter means between): it’s one-way. This doesn’t stop the consumer feeling like there’s a genuine interaction.

50 GIVING/IT ALL Almost every requirement of celebrity culture was met by the time of Madonna’s fusillade of expletives on Letterman’s show in 1994: a prying, ravenous media hungry for every “morsel”; a proliferation of global television networks with little else to fill their channels apart from entertainment; a breakdown in the traditional public vs. private domains; and a class of figures of world renown who had been changed as if by sorcery into what we now call icons – the word actually deriving from the Greek eikon, meaning a statue of a revered person, sometimes thought to be sacred itself.

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